Collection of Personal Data 1.1 We value your privacy and have taken steps to ensure that we do not collect more information from you than is necessary to provide you with products and/or services and/or process to protect you. 1.2 When you use our products and services or browse our websites or mobile applications, you may be required to provide personal data including but not limited to registering as our member, registering for an online account, shopping in stores or online, submitting any comments and feedback to us, for verification of your identity, etc 1.3 We will ask you to provide the following personal data, including but not limited to, title, name, gender, telephone number, email address, mailing address, birthday information, nationality, etc. 1.4 You must provide certain personal data (as set out at the time of collection). If you fail to provide any personal data that is specified as "mandatory" or provide untrue or incomplete information, we may not be able to process any membership application or any request made by you and we reserve the right to refuse to provide you with Kee Wah's products or services, including rejecting your membership application. 1.5 All personal data will be collected on a voluntary, open and fair basis. 1.6 All collected data is for internal use only. 2. Purpose of Collection of Personal Data The personal data collected will be used for the following purposes: 2.1 to process your membership application, maintain and manage your membership account; 2.2 Confirm your identity 2.4 to carry out your instructions, respond to your enquiries or provide customer service to you; 2.5 purposes relating to the establishment, maintenance, management and/or operation of any Programme; 2.6 conducting surveys, research and statistical analysis to improve our products and services and for marketing purposes; 2.7 for direct marketing purposes and to inform you about new products, offers and other special promotions with your consent; 2.9 enforce our or our Affiliates' rights against you in any legal proceedings or defend us or our Affiliates in legal claims relating to you; and 3. Sharing and Disclosure of Personal Data 3.1 You also agree that we may disclose and transfer (whether in Hong Kong or overseas) your personal data to third party service providers engaged by us to assist us in providing services to you, including entering information, managing customer databases, liaising with customers about our products and services (service providers may contact you in connection with promotions, product rewards, vouchers and reward redemptions, sales, orders, refunds, replacement services and/or delivery services) and securely disposing of your personal data () Third-party service providers"). These third party service providers are under a duty of confidentiality to us and may only use such information (including direct marketing purposes) for the purposes set out in clause 3 above, and not for their own purposes. 3.2 Where necessary, we may also disclose and transfer your personal data (whether in Hong Kong or overseas) to our professional advisers, licensors, law enforcement agencies, insurance companies, government and regulatory authorities and other bodies for the purposes specified in clause 3.7 above. We may share aggregate information with third parties for different purposes, including promotional and advertising purposes, where you are not identified, and may use this information to better understand your needs and to improve and adapt our products and services. Any personal data provided by you will be retained by us for any of the purposes set out in clause 3 above and will be accessed by our employees, third party service providers engaged by us and third parties referred to in clause 3 above. You have the right to opt-out of receiving any marketing communications by ticking the relevant opt-out box in the form on which we collect your personal data. You may also request us to stop providing you with marketing information at any time by sending your request in writing to the address in clause 13.2 (without charge). Any personal data you provide to us and our affiliates will be retained by us and accessible to our authorised employees, any third party service providers engaged by us, our affiliates and third parties referred to in clause 3 above. 4. Confidentiality 4.1 We will take appropriate technical and entrepreneurial measures to protect the personal data you provide to us against accidental or unlawful destruction, loss, alteration, disclosure or access to your personal data. 4.2 Except for Personal Data, any questions, comments, suggestions or information transmitted by visitors or posted on our website or any part thereof are deemed to be voluntarily provided to us on a non-confidential and non-proprietary basis. We reserve the right to freely use, reproduce, disclose, transmit, publish, broadcast and/or post such information elsewhere, including to provide such information to any affiliated companies, such as for the development, manufacture and promotion of products and services and to meet customer needs. 4.3 In order to cooperate with marketing and business development, the Company will send you marketing information provided by the Company or merchants with which the Company cooperates from time to time. Under no circumstances will we disclose your personally identifiable information to any third party. If you do not wish to receive the latest product offers and service information provided by the Company, or any promotional information provided by the partners of the Company, you can simply click the link in the email to unsubscribe. 5. Retention of Personal Data Unless contrary to any applicable legal requirements, your personal data will be retained for as long as necessary for the purposes for which it was collected. 6. Security of Personal Data 9.1 We will make every reasonable effort to ensure that all personal data held by us is stored in a secure and secure place and that access is restricted to our affiliates, authorised employees or authorised third party service providers. 9.2 As any system may be compromised, no material provided on the Internet is completely secure. Therefore, we cannot guarantee the security of information you transmit to us over the Internet or receive from us. 7. Revision of this Statement 7.1 We reserve the right to temporarily and permanently modify, terminate or amend this Statement at any time. If we make material changes in the way we use your personal data, we will notify you of the changes by posting a prominent notice on the member site. You agree that such notice will constitute sufficient and sufficient notice. 7.2 Your continued use of our products or services after such amendments constitutes your acceptance and agreement to be bound by the revised Statement. 8. Web Links This website or mobile application may contain hyperlinks to other websites and pages operated by third parties. We do not have any control over the content of the linked websites or the processing of your personal data by the operators of those websites. You should review the privacy policies of such third party websites to understand how they use your personal data. 12. Information collected when you use our website We may use 'cookies' files on this website to: • Tightening security measures; * To enable online customers to continue browsing; * Provide customers with personalized websites; * Create an online customer or visitor profile.